iWar : Fortnite, Musk, Spotify, and the Siege of Apple Brand_Elizabeth Taylor through notes that are abstract

through notes that are abstract and powdery

"A very funny and inspiring read

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Publication date: 10 Sep 2016

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iWar : Fortnite, Musk, Spotify, and the Siege of Apple Brand_Elizabeth Taylor through notes that are abstractHighly readable' Financial Times From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal. Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and increasingly the flow of ideas. In response, a loose rebel alliance